We're looking for an Organic Content Strategist who can turn products, customer insights, trends, and cultural moments into content people actually want to watch, save, share, and search for.

This is not a traditional Social Media Manager role.

You won't be expected to create every piece of content yourself. Your job is to figure out what we should create, why it will work, where it should be distributed, and how it supports the brand's growth.

You'll own Azura's organic content strategy across Instagram, TikTok, Pinterest, and YouTube, working closely with our Growth Marketing Manager, Retention Marketer, Content Creator, and Graphic Designer.

What You'll Own

Content Strategy & Planning

This is the most important part of the role.

• Own Azura's annual, quarterly, and monthly content calendar

• Align content with product launches, marketing campaigns, seasonal promotions, and key brand moments

• Turn product launches into compelling content stories, not just promotional posts

• Work cross-functionally with Growth Marketing, Retention, Creative, and Design to ensure everyone is aligned on upcoming campaigns and launches

• Research what customers are searching for, talking about, and engaging with

• Identify emerging trends, formats, cultural moments, and content opportunities

• Develop content briefs, messaging, storytelling angles, and editorial direction

• Create or collaborate on captions, scripts, and blog content when needed

• Continuously evaluate what's working and adjust the content strategy accordingly

Organic Social Distribution

You'll also own the strategy for how content gets distributed organically across:

• Instagram

• TikTok

• Pinterest

• YouTube

You should understand that one idea doesn't necessarily work the same way everywhere.

You'll adapt content to the unique algorithms, formats, audiences, and behaviors of each platform rather than simply reposting the same content everywhere.

Creative Direction

You'll work closely with our Content Creator to turn strategy into great creative.

You'll provide:

• AI image briefs

• Shot lists

• Creative direction

• Story concepts

• Hooks

• Content references

• Visual moodboards

• Scripts and storytelling frameworks

You don't need to personally produce every asset.

You need to know what a great asset should look like before someone creates it.

What We're Looking For

We're looking for someone who combines content strategy, organic social expertise, creative thinking, and a strong understanding of what makes people stop scrolling.

You should have:

• Proven experience in organic content strategy, ideally for a consumer, DTC, lifestyle, fashion, beauty, jewelry, or similar brand

Strong understanding of Instagram, TikTok, Pinterest, and YouTube

• A deep understanding of how organic content distribution and platform algorithms work

• Experience building and managing content calendars

• Strong trend and consumer research skills

• Excellent understanding of hooks, storytelling, formats, and content psychology

• Ability to translate business objectives and product launches into engaging content ideas

• Strong creative judgment and the ability to give clear direction to creators and designers

• Experience working cross-functionally with marketing and creative teams

• A data-informed approach: you should be comfortable looking at content performance and using it to improve the strategy

You'll be a particularly strong fit if...

You've ever looked at a brand's Instagram or TikTok and thought:

"I know exactly why this isn't working — and I know what they should be posting instead."

You naturally think in:

Audience → Insight → Idea → Hook → Format → Distribution → Result

What This Role Is NOT

This isn't a role where you'll simply:

• Schedule posts

• Repost content

• Write generic captions

• Follow a pre-existing content calendar

• Wait for someone else to tell you what to create

We're looking for someone who can own the thinking behind the content.

The Goal

Make Azura a brand people discover organically, remember, talk about, search for, and share.

If you're obsessed with content, understand why certain ideas take off, and can turn that understanding into a repeatable organic growth engine, we'd love to meet you.