We’re looking for a Creative Strategist (Organic Growth) who can turn customer insights, trends, and product launches into content ideas that drive brand discovery, engagement, and growth.

This is not a traditional content manager role. You won’t be responsible for creating every asset yourself — you’ll own the strategy behind what we create, why we create it, and how it helps the brand grow.

You’ll combine creative thinking, consumer psychology, organic content strategy, and SEO insights to build a scalable organic growth engine across social platforms and search.

You’ll work closely with our Content Creator, Graphic Designer, and marketing team to develop concepts, briefs, storytelling angles, and creative direction that turn ideas into high-performing content.

Your Mission

Make the brand one of the most discoverable and shareable fantasy jewelry brands online by building an organic content strategy that attracts, engages, and converts our ideal customers.

Creative & Content Strategy (70%)

This is the core of the role.

• Own the annual, quarterly, and monthly organic content strategy aligned with product launches, campaigns, and business goals.

• Research customer behavior, competitors, trends, and viral content patterns to identify new growth opportunities.

• Develop creative concepts, storytelling angles, messaging frameworks, hooks, scripts, and content briefs.

• Turn product launches and brand stories into content people want to discover and share.

• Define the organic content strategy across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.

• Create clear creative direction for creators and designers, including:

  • AI image briefs

  • Content concepts

  • Shot lists

  • Storyboards

  • Visual references

  • Messaging guidelines

• Analyze what content performs best and continuously improve creative direction based on insights.

• Identify opportunities for UGC, community-driven content, and customer storytelling.

You won’t be expected to create every piece of content yourself. Your role is to determine what content should be created, why it will resonate, and how it supports growth.

Use SEO insights to improve brand discoverability and guide content decisions.

You’ll:

• Conduct keyword research and identify content opportunities.

• Understand search intent and translate it into content ideas.

• Optimize product pages, collection pages, and blog content.

• Develop content strategies that increase organic traffic and visibility.

• Analyze search performance and identify growth opportunities.

• Recommend improvements to internal linking, content structure, and on-page SEO.

• Collaborate with technical resources when deeper SEO implementation is required.

You don’t need to be a technical SEO expert, but you should understand how search behavior influences content strategy and organic growth.

Must Have

• 3+ years of experience in content strategy, creative strategy, brand marketing, or organic growth roles.

• Experience working with DTC, e-commerce, lifestyle, beauty, fashion, jewelry, or consumer brands.

• Strong understanding of consumer psychology and storytelling.

• Ability to transform customer insights into compelling content concepts.

• Experience developing creative briefs, hooks, scripts, and content strategies.

• Strong understanding of social media content trends and what drives engagement.

• Working knowledge of SEO fundamentals:

  • Keyword research

  • Search intent

  • On-page optimization

  • Content planning

• Experience analyzing content performance and using data to improve strategy.

• Experience with AI creative tools and AI-assisted content workflows.

• Experience building organic growth strategies from scratch.

• Understanding of UGC strategies and creator partnerships.

• Experience with platforms such as Google Search Console, Ahrefs, Semrush, GA4, or similar tools.

• Experience working with designers, video creators, and content teams.

You are someone who:

• Spots content trends before they become mainstream.

• Understands why some content spreads and why some content fails.

• Can move between creative ideas and data-driven decisions.

• Thinks like a brand strategist but executes like a growth marketer.

• Loves turning customer psychology into content that connects.

• Is excited by the intersection of creativity, AI, SEO, and organic growth.

You are not just creating content.

You are building the system that helps the brand get discovered.