Position Summary

Our client is a rapidly growing direct-to-consumer (D2C) company currently focused on health products that solve real-world problems. While their primary focus remains the health sector, long-term expansion into other markets and product categories may be considered in the future as new brands are launched.

They are seeking a Junior Creative Strategist to join their global team and play a key role in developing high-performing ad creatives for their D2C brands. The successful candidate will collaborate closely with the Founder, Senior Creative Strategist, and video editors to conceptualize and produce compelling direct-response ad scripts.

This is an excellent opportunity for someone with hands-on experience in ad creation who is eager to learn, grow, and build a long-term career in creative strategy within a performance-driven environment.

Key Responsibilities

- Develop and write high-performing ad concepts and scripts for Meta (Facebook/Instagram) campaigns, ensuring each creative aligns with brand voice and performance goals.

- Analyze ad performance data (CTR, CPA, ROAS, etc.) to identify insights and use them to guide creative testing, iteration, and optimization.

- Conduct research on markets, audiences, and competitors to uncover messaging angles and trends that inspire new creative directions.

- Collaborate closely with the Senior Creative Strategist, video editors, and designers to turn ideas into high-quality, conversion-focused video ads.

- Participate in creative brainstorming sessions, contributing fresh, data-informed ideas and helping refine existing concepts for better performance.

- Stay up to date with social media trends, ad formats, and best practices, proactively suggesting new content styles or creative approaches.

- Maintain an organized creative workflow, including concept documentation, test tracking, and performance analysis for ongoing campaigns.

- Communicate clearly and proactively with the global team, ensuring smooth coordination across time zones and project deadlines.

Required Qualifications

- 1–2 years of relevant experience in creative strategy, advertising, or direct-response marketing (preferably in D2C or eCommerce).

- Proven experience creating or scripting ad concepts for digital campaigns.

- Basic understanding of direct-response marketing principles and ad performance metrics.

- Strong analytical mindset with the ability to interpret Meta ad data.

- Excellent command of English (written and spoken).

- Strong communication and teamwork skills.

- A proactive, curious, and growth-oriented mindset — motivated by learning and long-term development rather than short-term rewards.

Nice to Have (Not Mandatory)

- Experience in health, wellness, or problem-solving consumer products.

- Background in creative or performance marketing agencies.

- Understanding of creative testing and iteration (A/B testing).

- Familiarity with video editing workflows or visual storytelling.

What We Offer

- Competitive base salary based on experience (please see indicative salary below)

- Performance-based bonus: 0.3% of profitable ad spend.

- A chance to grow with a newly built creative team and advance into senior roles.

- Close mentorship from experienced strategists and the Founder.

- Exposure to multiple D2C brands across various niches.

- Fully remote work with flexible hours and international team collaboration.