Position Summary

Our client is a venture-backed auction platform startup founded by a proven entrepreneur who previously exited a company for over $1B. With more than two years of development completed and a strong global team of engineers and designers in place, the company is preparing for a soft launch in Q1 2026, beginning in the Pokémon TCG market, with plans to expand into additional verticals.

They are seeking a Head of Marketing to own and lead the marketing function end to end. This is a senior, high-impact role that combines strategic leadership with hands-on execution, covering go-to-market planning, outreach, seller acquisition, social media, performance marketing, and revenue support.

The role is fully remote, with candidates required to be US-based and primarily available on Eastern Time to collaborate with leadership. Working hours are flexible; however, as the company approaches key launch milestones, the role will require occasional weekend availability. This is not a constant expectation, but flexibility during critical launch periods is essential.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute the go-to-market strategy for the soft launch and future expansion

• Build and manage a marketing roadmap aligned with launch milestones and revenue targets

• Take full ownership of marketing performance and outcomes across all channels

• Proactively identify opportunities, risks, and gaps before they impact growth

Outreach, Seller Acquisition & Partnerships

• Lead outbound outreach to sellers, partners, and strategic collaborators

• Support early seller acquisition through direct engagement and relationship building

• Develop outreach messaging and sequences across email and social channels

• Track outreach performance and optimize conversion from contact to active sellers

Social Media & Brand Management

• Own and execute the social media strategy across relevant platforms

• Drive measurable audience growth, engagement, and brand awareness

• Ensure consistent, professional brand voice and positioning across all channels

• Use social and community engagement to build trust, credibility, and marketplace momentum

Performance Marketing & Analytics

• Oversee paid and organic marketing across Meta, Google, email, and social platforms

• Own and optimize key metrics including ROAS, CAC, LTV, MER, AOV, CTR, CVR, and churn

• Build and maintain performance dashboards using GA4, Data Studio, and attribution tools

• Lead structured testing across ads, creatives, funnels, and landing pages

Team Leadership & Collaboration

• Act as the marketing leader, managing execution resources and external partners

• Hire and scale marketing and revenue-support roles as the company grows

• Oversee offshore or support staff, ensuring quality, accountability, and clear KPIs

• Collaborate closely with the founder (US-based), operations lead (UK), and product and design teams

Required Qualifications

• 5+ years of experience in marketing leadership roles within eCommerce, SaaS, marketplaces, or digital product companies

• Proven ownership of go-to-market strategy and execution

• Demonstrated success growing social media channels and driving engagement

• Experience supporting revenue through outreach, seller acquisition, partnerships, or sales enablement

• Strong analytical mindset with hands-on experience in performance marketing and analytics

• Self-starter comfortable operating in fast-paced startup environments

• Excellent communication skills and experience working across multiple time zones

• Must be based in the US (Eastern Time)

Nice to Have (Not Mandatory)

• Experience with auction platforms, collectibles, or niche marketplaces

• Background in building and managing distributed or remote marketing teams

• Experience launching consumer-facing digital products from beta to scale

What We Offer

• Competitive monthly compensation of $5,500–$7,500, negotiable based on experience

• Direct collaboration with a proven founder at a critical growth stage

• High-impact leadership role with ownership of marketing strategy, execution, and team growth

• Remote-first environment with flexible working hours and a collaborative global team