Position Summary

We’re on the hunt for an experienced CMO/Growth Manager to take our brand to the next level—driving strategy, boosting awareness, and scaling our online and retail presence like never before!

Key Responsibilities

- Marketing Strategy – Develop and execute a comprehensive marketing plan across digital and traditional channels.

- E-Commerce Growth – Scale Shopify and DTC sales through CRO, content strategy, SEO, email/SMS marketing, and paid media.

- Amazon Growth – Manage and optimize Amazon sales, overseeing a $30K-$40K/month ad budget for maximum efficiency.

- Traffic & Conversion – Drive high-quality web traffic while improving conversion rates, AOVs, and customer retention.

- Brand & Content – Lead branding, storytelling, and content marketing across social media, influencers, and video platforms.

- Paid Advertising – Oversee performance marketing across Google, Meta, Amazon Ads, TikTok, and other key platforms.

- Retail & B2B Marketing – Support retailer partnerships (Walmart, Target, AutoZone, etc.), ensuring strong brand presence in stores and online (30% focus).

- Team Leadership – Build and manage a high-performance marketing team, including designers, PPC managers, content creators, and growth strategists.

- Data-Driven Optimization – Use analytics to track performance, identify trends, and refine campaigns for continuous growth.

- Experience in Restricted Industries is a plus – Marketing background in regulated sectors (tobacco, alcohol, CBD, firearms, gambling, etc.), with expertise in navigating ad restrictions on Meta, Google, TikTok, and Amazon. 

Required qualifications

- 5+ years in marketing leadership, preferably in consumer products.

- Expertise in Shopify growth, including CRO, AOV optimization, and retention.

- Strong understanding of Amazon marketing and sales growth.

- Experience scaling paid ads across Google, Meta, and Amazon Ads.

- Proficient in marketing automation, analytics, and CRM (Klaviyo preferred).

- Proven track record of driving traffic, conversions, and revenue in e-commerce and retail.

- Experience managing multi-channel budgets, including a $30K-$40K/month Amazon ad spend.

- Strong leadership and team-building abilities.

- Fluent in English (written and spoken).

What we offer

- Type of employment: Permanent, Fully remote, Flexible hours
- Collaboration contract: B2B
- Paid Vacation days: 10 PTO plus USA National Bank holidays
- Professional Growth: Opportunities for professional development and career advancement.
- Collaborative Environment: A supportive and dynamic team culture.