Position Summary

We’re seeking an innovative and results-driven Head of Growth Marketing to spearhead our business expansion efforts. In this role, you'll lead dynamic, data-driven growth initiatives while working closely across departments to drive impactful strategies. The ideal candidate has a proven track record of unlocking growth through collaboration, creativity, and continuous optimization.

Key Responsibilities

- Develop a Comprehensive Growth Strategy

• Collaborate closely with the CEO to design a full growth strategy that leverages both new and existing channels.
• Conduct a thorough analysis of current marketing efforts, using data-driven insights to make informed decisions.
• Identify and propose new customer acquisition channels for experimentation and scaling.

- Results-Driven Approach and Reporting

• Work with the CEO to define clear goals and key performance indicators (KPIs) for tracking marketing success.
• Develop easy-to-understand dashboards to monitor performance and share progress with the team.
• Regularly analyze results, making data-backed decisions to optimize strategies and drive improvements.

- Optimize Existing Marketing Channels

Content Strategy & Brand Awareness

• Develop and execute a LinkedIn strategy alongside the CEO to share key results and SEO insights with our audience.
• Create and continuously optimize free resources to build brand awareness and engage potential customers.

SEO Strategy

• Enhance SEO efforts through click-through rate (CTR) analysis, conversion rate optimization (CRO), and regular audits to uncover new keyword opportunities.
• Lead content creation for SEO, working independently on complex topics or in collaboration with freelancers.
• Build a robust backlink strategy through proactive outreach efforts.

Conversion Rate Optimization (CRO)

• Conduct A/B testing and session analyses to optimize the website's performance.
• Develop and refine case study pages, solution pages, and funnel pages while proposing new content to improve conversion rates.

Application Onboarding & Retention

• Contribute to pricing strategy discussions, ensuring alignment with growth objectives.
• Provide strategic advice on improving feature adoption, including regular updates to the help center.

Paid Advertising

• Optimize and manage Google Ads and Shopify ads.
• Oversee LinkedIn retargeting efforts to maximize ad effectiveness.

- Explore New Channels and Opportunities

Partnership Programs

• Design and implement a referral and partnership program to foster new business opportunities.
• Develop a strategy for acquiring and engaging new partners, including co-marketing initiatives and collaborative events.

Cold Outreach

• Lead efforts in cold outreach to secure new partnerships and backlinks.
• Work closely with developers to ensure data quality for outreach efforts.

New Marketing Channels

• Identify, launch, and scale emerging marketing channels to drive growth.

- Future Growth and Team Expansion

• As the company evolves, this role will also adapt, with opportunities to hire additional marketing specialists to support achieving growth objectives.

Your profile

• Strategic Thinker: You bring a fresh perspective to past efforts, proactively identifying solutions and opportunities for improvement.

• Action-Oriented: In our bootstrapped team, hands-on execution is key. You excel at both developing a clear vision and executing the marketing strategy to drive growth. 

• Highly Organized: You focus on initiatives that deliver the highest ROI, ensuring resources are used efficiently. 

• Proven Experience: 3+ years of experience in growth roles, particularly in the SaaS industry, you have a track record of delivering measurable results. 

• Self-Starter: You thrive in a self-directed environment, taking full ownership of your work without needing to wait for direction. 

• Budget Savvy: You’re skilled at managing budgets and making thoughtful allocation recommendations to the CEO. 

• Curious and Eager to Learn: You have a natural curiosity and a drive for continuous professional development. 
• Passionate About Growth: You’re excited to join a fast-growing company at a pivotal moment, playing a key role in scaling the business.

What we offer

• Employment Type: Permanent, fully remote position with flexible working hours.
• Contract: B2B collaboration.
• Compensation: A competitive salary tailored to your experience, along with performance-based bonuses for reaching key targets.
• Time Off: Benefit from 7 weeks of vacation per year, in addition to national holidays, to relax and recharge.
• Team Culture: Join a supportive, collaborative, and dynamic work environment that fosters growth and innovation.